While working as the Lead UI + UX Designer at Yesler, I had the opportunity to design a fully responsive ROI calculator with a bold updated brand.
Working with a style that is both techy & modern, and that combines flat vs. subtle gradients, I designed the full user interface for this calculator. The color palette used was pulling an outdated brand into the world of tech applications and further building the bold brand that they so desired.
This calculator had multiple use cases to work with. From the initial simple calculator which featured sliders and simple questions, to the gated Marketo form used to build sales leads, to the more complex form based premium calculator, and finally an email submission to view final results, this project went through many iterations due to overall complexity and required sign-off from multiple stakeholders.