After 10 months of living either in the wilderness or out of my Chevy Astro van, I came back to my design work with a new excitement and tenacity of my goals. Wanting to craft a beautifully designed, delicate & visual story, I set out on an adventure to re-brand myself. Drawing inspiration directly from the passions I explore in the outdoors, this personal brand book is a step towards using design not only to solve problems but as a medium to inspire others, invoke emotions, and truly tell a story.
I am currently looking to work with brands in the outdoor industry that share my passion and determination to keep this earth wild and to truly enjoy meaningful play in our backyards.
The founders of HuneyJun Kombucha contacted me early after creating their product to help them design a site that visually told the story of not just their product, but their community and family.
I was stoked to work on this quick turnaround web design as I fully support the grassroots work they are doing. Founded in Leavenworth, WA, HuneyJun is a health beverage that has been alchemized using eastern medicinal ingredients and an ancient Jun tea base.
While working as the Senior Product Designer at Substantial, I was tasked with designing a prototype concept, brand, and pitch for a new application that would store, track, categorize, and share historical art archives.
While working as the Lead UI + UX Designer at Yesler, I had the opportunity to reinvent the user experience for the Google Apps for Work email nurture program.
I was tasked with creation of wireframes and visual concepts. The challenge was trying to push the visual design while working within the strict, highly established brand guidelines of Google.
While working as the Lead UI + UX Designer at Yesler, I had the opportunity to design a fully responsive ROI calculator with a bold updated brand.
Working with a style that is both techy & modern, and that combines flat vs. subtle gradients, I designed the full user interface for this calculator. The color palette used was pulling an outdated brand into the world of tech applications and further building the bold brand that they so desired.
This calculator had multiple use cases to work with. From the initial simple calculator which featured sliders and simple questions, to the gated Marketo form used to build sales leads, to the more complex form based premium calculator, and finally an email submission to view final results, this project went through many iterations due to overall complexity and required sign-off from multiple stakeholders.
While working as the Lead UI + UX Designer at Yesler, I had the opportunity to push the boundaries of the Code42 brand and design to create a fully responsive conference website.
The site was developed to create a landing page for participant information while also serving as a mobile app to view speaker and agenda content while in attendance.
The design style I chose was using a darker palette with bright contrasting color splashes, and images showing movement to create a high energy, modern tech feel.
Icons were intelligently crafted by Danielle Papes.
While working as the Lead UI + UX Designer at Yesler, we were asked to do a rush landing page design for an upcoming webinar series.
We were given 6 working days to go from kickoff to launch. I was able to produce these mockups based on brand guidelines and previous client projects in a matter of hours to get sign off from client, moving it into development and marketing automation.
While working as the Lead UI + UX Designer at Yesler, I was resourced to create the UX for a new interactive ebook.
The content strategy was pretty well defined on which elements they wanted displayed on the page and the user flows that they wanted to funnel viewers through. I got to enjoy the process of creating high-fidelity wireframes to create this journey. There were subtle changes between the original and the final approved wireframes. I later was able to work to visually combine the current Mindtree brand and the illustration style created for the ebook.
This was the second in a series of website redesigns I have done for this client. The task was to update Trend Micro's site to utilize the Microsoft Azure brand guidelines without pulling too far away from the Trend Micro branding. The full site included Homepage, Features, Pricing, Clients, Resources, Article, Contact, Marketo Landing Page, and Email design.
I was contracted by Dean Gibson, the Owner and Director or Bacon Factory Films to develop the brand for his Australian film company.
Working with a style that is rustic, industrial, and had a hand-stamped feeling, Dean requested using oranges, blacks, and colors related to warehouse factories for his brand. After the initial design of the logo, I created business cards that were printed on recycled brown card stock to create consistency in the visual identity of Bacon Factory Films. I also created other brand collateral including an email signature, letterhead, icons, and apparel designs.
While working as the Lead Designer at Carbon Media I was tasked with re-designing our company website. The owner wanted a single page parralax scrolling website using dark background and the companys blue as the highlight color. He wanted something that was modern, funky, and really showed off Carbon's personality.
This site may be viewed at: http://www.carbon-media.com.au
When Vanessa Gibson started blogging she never expected to soon have offers coming in from all over the world to test and market products, or to be hosting a radio show about her busy schedule and being a mum who also cooks for her family.
As her site traffic grew, Vanessa contracted me to help her to design a logo and brand while producing an e-book and possible packaging design ideas for a personal line of pre-packaged food products.
After the devastation of Super Typhoon Yolanda (Haiyan), I went to the Philippines to volunteer my time and manual labor on the island of Leyte for 4 months. While working to rebuild communities that had been completely wiped away from the storm surge, the volunteers in our organization decided to create a charity bike ride to raise funds for homes.
Feeling passionate about this bike ride, I decided to volunteer my web design skills to produce a logo, landing page, infographic poster + flyer, and other promotional collateral for the bike ride which followed the path of the typhoon.
The goal was to raise 1.1 million Pesos which would allow us to build a permanent core house for a family living in Barangay 83-C in Tacloban City. In the end the volunteers raised far beyond what they had imagined, totaling in at $50,000 USD and were able to build multiple houses for families.
I was contracted to create a logo and wordpress website template for Australian Education company Upskill Academy. Utilizing strong imagery and a clear, concise layout, I was in charge of branding, design, and template modification of this site.
The site can be seen live here: http://www.upskillacademy.com.au
While working as the Lead Designer at Carbon Media I was tasked with designing a logo and branded website and store for DexCo Industries.
DexCo Industries is a company owned by an Aboriginal Owner who specializes in lighting services. He wanted to create a professional space where customers could come to his site to see not only the work he has done but the services he can offer. He wanted to integrate an online shop to sell bulbs and other items that his clients purchase frequently and he also wanted a space to get subscribers and send out ebooks on home lighting techniques.
This site may be viewed at: http://www.dexcoindustries.com