Leading design growth across established cycling app
The Challenge
Help cyclists get quick, bike-friendly directions from point A to B without leaving the app
We have a mapping app that does navigation. There are many times when a user needs directions to a location and shouldn’t need to open Google Maps to find the best route across town or to add a detour from a route they are navigating.
Designing an MVP for scalability and tracking outcomes
Lead Product Designer
May 2023 - December 2023
This project kicked off between myself and the CEO/Founder. I later partnered with a new product manager to execute on the implementation of the feature. In the discovery phase I defined user stories to identify the core needs and user workflows. I explored wireframes and design solutions and led cross-functional design critiques to refine the ideas. I collaborated with a team of 5 iOS and Android engineers and 2 QA specialists to build & test the first releases.
Understanding the problem
Using storyboards to define user needs, I uncovered when and where this feature would be the most helpful.
Scenario based design critique
Seeking feedback across the organization to refine concepts
Outcomes
13%
user engagement on the recording screen within the first 30 days
71%
reduction in deleted trips due to pre-recording screen
Innovative Wins
In App Feedback
I championed a lightweight in-app feedback mechanism to allow us to collect user insights and schedule future user testing with them. This resulted in 114 feedback responses and 84% positive results.
Try Before You Buy
We crafted a multi-tier approach to allowing free users the ability to interact with a paid feature in the hopes to prove value and increase conversion. The first stage trial was a limited time trial for all users. The second stage trial is 5 uses of the feature as a free user before having to upgrade.